FH Switzerland FH Japan    

home
service centers
watch links
glossary
contacts


                     
  Swiss Watch News 2010  
   
Opening Celebration of Glashütte Original boutique at K11
(February 12, 2010)  

 

 

 

 

 

 

 

 

 

 

 

dication to creating timepieces that combine perfect designs with e again outperformed its counterparts by launching tonneau-shaped wristwatches that fully demonstrated the art -shaped wristwatches have not only been traned into varioulegant styles but have also become symblass and elegance.

In 1905, Longines broke tradition again by launching the world's very first wristwatch, which was powered by automatic movement. Since then, watches have become fashionable jewels on the wrist instead of being hidden in pockets.

In the 20th century, epoch of creativity, great variation and rapid transformation took place among trends. Following the glamorous "Art Nouveau" design, the "Art Deco" design emphasizing the art of decoration continued to attract European clientele. In 1911, Longines took its lead in the watch world by successfully overcoming the difficulty in making tonneau-shaped movements and created its first tonneau-shaped wristwatch. Longines became one of the few earliest tonneau-shaped wristwatch makers, and its crafty application of simple and elegant geometrical lines had made its first tonneau-shaped watch the must-have of timepiece aficionados.

 




 
       
   

© 2002-2010 Copyright, Federation of the Swiss Watch Industry FH
All Rights reserved.
3803, Hopewell Centre, 183 Queen's Road East, Wanchai, Hong Kong.
Tel. +852 2529 1519, Fax +852 2529 1534

Logos and Models are protected by their respective Right Holders.
Last update : January 30, 2010