Following the grand opening of the Vienna flagship store last year, RADO celebrates the grand opening of its first ever concept flagship store in Asia at Silvercord, Tsimshatsui on Friday 21 st November, bringing the whole design concept from the Vienna flagship store to Hong Kong. Popular and charming actress Miss Charlie Yeung, was invited to join hands with Mr. Roland Streule, President of RADO, Mr. Kevin Rollenhagen, Member of the Extended Management Committee of the Swatch Group Responsible for Greater China, and Ms Shirley Mok, Vice-president of RADO, Hong Kong and Macau, to officiate at the opening ceremony with "BLACK TO THE FUTURE" as the theme. Renowned figures in the design industry including Mr. Henry Lau, Ms Virginia Lau, Mr. Eric So and Mr. Michael Miller Yu arrived as special guests to witness the perfect portrayal of advanced technology and refined design by RADO.

The new RADO concept flagship store, following the footsteps of the Vienna flagship store, is designed by Austrian architect Andreas Burghardt, who uses a masterly combination of light, shades and reflection to reinforce RADO's identity as the leading technologically-innovative watch brand focused on design. The shop features a black mirror-like glass material specially made in Germany as well as 10 tons of building materials directly imported from Poland . All these materials and fixtures, entirely assembled by a professional team of Polish artisans, help to create a sci-fi, high-tech, mysterious and avant-garde ambience in the new store. Such interior design concept not only reflects RADO's endless pursuit for innovative technology, contemporary designs and high-tech materials, but also matches perfectly with the theme of the event - "BLACK TO THE FUTURE".

The opening ceremony commenced with a welcoming speech by Mr. Roland Streule, President of RADO, who shared his joy and gratitude with guests for this significant milestone of RADO in Asia . Guest-of-honour Miss Charlie Yeung, who has always been famous for her delicate manner and exquisite tastes, was then invited to share her insights in watches as well as her intimate passion for the Ceramica timepieces by RADO.

Under the eager gaze of the audience, the prestigious guests announced the opening of the new RADO flagship store by officiating at the ribbon-cutting ceremony, followed by a toast of champagne. Mr. Roland Streule then invited four special guests - famous designers Mr. Henry Lau, Ms Virginia Lau, Mr. Eric So and Mr. Michael Miller Yu - to join them on stage to witness the joyful moments of the grand opening of RADO's first ever concept flagship store in Asia.

In order to further extend the magical and innovative RADO moment, guests and members of the media were cordially invited to tour the new boutique where they could personally experience the sci-fi ambience created by the distinctive interior design of the store, and take a closer look at the RADO timepieces - the Ceramica collection, famous for its distinguished fluidity and high-tech ceramic material, and the Integral collection, the first ever watch series in the world made in ceramics - which were displayed in showcases made in the special black glass material. While Charlie was deeply impressed by the innovative and mystic glamour of the boutique, Mr. Roland Streule demonstrated personally the cutting-edge performance of the elegant motion of the high-tech showcases by opening one of them with a simple flash of a computer key card. He took out a Ceramica Chronograph and presented the precious timepiece to Miss Charlie Yeung as a gift. With sheer joy and surprise, Charlie put the timepiece around her wrist, and together they radiated the most alluring charm that enthralled the whole audience. Afterwards, a specially-designed laser show was presented, which successfully stunned the audience with RADO's characterized excellence and passion for design, technology and innovation.

Mr. Roland Streule, President of RADO, said, "We are delightful to choose Hong Kong, a metropolis of trendy taste and advanced technology, as the location to open our first concept flagship store in Asia. The opening of the new store not only marks a milestone of RADO's development in the global market, but also signifies RADO's emphasis on the Asian market. By using the design concept originating from our Vienna flagship store, we hope that this new boutique is able to offer Asian customers an exceptional shopping experience, from which they can get a picture of RADO's passion for applying iconic design, advanced technology and innovative materials in its creations."

Guest-of-honour Miss Charlie Yeung was thrilled by the new store and the Ceramica collection by RADO, "The distinctive design of RADO has always been attractive to me. The stylish, contemporary and up-to-trend watches, mostly made in high-tech ceramics, declare RADO's absolute persistence in quality and performance, and the grand opening of this new RADO concept flagship store further reinforces the ultimate image of the brand. The magical and mysterious combination of light and shades in the store infinitely extends the aesthetics of RADO and succeeds to produce a captivating brilliance."