is an immersion into the fascinating world of Swiss watches, combining a travelling exhibition and digital platform, created and presented by the Federation of the Swiss Watch Industry FH.

Swiss watches are well known for their long history, proven reliability and elegant design. is a physical exhibition that travels around the world according to the calendar opposite, but is also available all year round on Facebook and Instagram.

Original and open to all, offers an overview of Swiss watches based on seven key themes: Switzerland, the Swiss made label, history, design, accuracy, production and complications.

The work bench is an interactive module that allows visitors to simulate assembling a movement, thus penetrating into the heart of the watch and unveiling its mysteries. Once they have completed the various stages, they are awarded a personalised certificate as an apprentice watchmaker.

The postcard showcases some of Switzerland’s magnificent landscapes. Visitors can have their picture taken in front of their choice of landscape and will receive a personalised postcard, to keep as a souvenir or send directly to their friends.

Come and discover our dedicated website and interact with us on Facebook and Instagram!